Price Ring (www.price-ring.com)
In effect from: 22.06.2026
This document describes the cookies and similar technologies we use in the Price Ring service, the purposes for which we use them, and how you can manage your cookie settings.
1. What are cookies and similar technologies
Cookies are small text files stored on a user's device. We also use similar technologies, such as local storage or session identifiers, where these are necessary for the operation of the Service or to measure how it is used.
Some cookies are essential for the operation of the Service, while others are only activated once the User's consent has been obtained.
2. Purposes for which we use cookies
- ensuring the security and continuity of the operation of the Service,
- remembering language, currency, and interface settings, as well as cookie consent decisions,
- supporting features of the Service, such as the Price Alert or remembering User preferences,
- analysing traffic on the Service using Google Analytics and Microsoft Clarity, upon consent to analytics cookies,
- measuring the effectiveness of marketing activities and remarketing using Google Ads and Meta Pixel, upon consent to marketing cookies.
3. Categories of cookies
- Essential – required for security, recording consent decisions, and the operation of the Service's core features (e.g. comparing offers, the Price Alert).
- Functional – remember User preferences, such as language, currency, or interface settings.
- Analytics – used to measure traffic on the Service using Google Analytics and Microsoft Clarity, upon User consent.
- Marketing – support the measurement of advertising campaigns and remarketing using Google Ads and Meta Pixel, where activated by the User.
4. List of cookies used in the Service
| Name | Purpose | Retention period | Category |
|---|---|---|---|
| cookie_prefs | Stores the User's saved cookie preferences. | 12 months | Essential |
| cookie_consent | Confirms that the User has made a decision regarding cookies. | 12 months | Essential |
| lang_pref / currency_pref | Remembers the selected language or currency of the Service. | until the setting is changed or the cookie expires | Functional |
| _ga, _ga_* | Google Analytics cookies used to analyse traffic on the Service, upon User consent. | up to 14 months | Analytics |
| _clck, _clsk | Microsoft Clarity cookies used to analyse User behaviour, upon User consent. | up to 12 months | Analytics |
| _gcl_au, _gac_* | Google Ads cookies used to measure conversions and remarketing, upon User consent. | up to 90 days | Marketing |
| _fbp, fr | Meta Pixel cookies used to measure conversions and remarketing, upon User consent. | up to 90 days | Marketing |
The exact list of cookies may change as the Service evolves and as infrastructure providers or the configuration of analytics and advertising tools change.
5. Google Analytics, Microsoft Clarity, Google Ads, and Meta Pixel
We use Google Analytics and Microsoft Clarity to analyse traffic. Cookies associated with these tools are only activated once consent to analytics cookies has been given.
We use Google Ads and Meta Pixel to measure the effectiveness of advertising campaigns and remarketing. Cookies associated with these providers are only activated once consent to marketing cookies has been given.
These providers may combine data collected within the Service with other data held as part of their own services, in accordance with their respective privacy policies.
6. How to manage your consent
- on your first visit to the Service, you may accept all cookies, only essential cookies, or save your own custom settings,
- changes to your preferences take effect for the future,
- you can change your cookie settings at any time via the cookie settings panel available in the Service,
- you can also delete or block cookies in your browser settings, which may limit certain features of the Service.
7. Third parties and data transfers
Depending on your selected cookie settings, we use the services of technology providers, including Google (Google Analytics, Google Ads), Microsoft (Microsoft Clarity), and Meta. Some of these providers may rely on infrastructure or supporting entities located outside the European Economic Area, including in the United States.
In such cases, we apply the safeguards required by law, including standard contractual clauses or other permissible data transfer mechanisms.
8. Changes to this cookie policy
We may update this Cookie Policy in connection with changes in the law, the functionality of the Service, or the tools we use. The current version is always published in the Service together with its effective date.