In effect from: 22.06.2026
I. General Provisions
1. Information about the Service
- These Terms of Service set out the rules for using the online price comparison platform Price Ring, available at www.price-ring.com (the “Service”).
- The Service is operated by Bluewom Ltd. (a company incorporated under the laws of England and Wales), with its registered office at 103 Blundell Avenue, DN35 7RH Cleethorpes, United Kingdom, registered under Company Number 09300458 (the “Operator”). Contact: contact@bluewom.com.
- The Service is provided electronically and is available to Users in a number of European countries. The Operator presents information about products and offers originating from Online Stores, publicly available sources, or price monitoring carried out by the Operator.
- The Service allows Users to: search for products, compare offers from different online stores, view product information and price history, navigate to the websites of online stores, use Price Alerts, and create lists of favourite products.
- Use of the Service is voluntary and free of charge for Users. This does not exclude the possibility of the Operator charging fees to Online Stores or Affiliated Entities under separate agreements.
II. Definitions
2. Definitions
- Operator – Bluewom Ltd., 103 Blundell Avenue, DN35 7RH Cleethorpes, United Kingdom, Company Number 09300458.
- Service – the Price Ring online price comparison platform operating at www.price-ring.com, as well as in mobile applications and other IT tools provided by the Operator.
- User – any natural or legal person, or organisational unit, using the Service, other than an Online Store or an Affiliated Entity.
- Online Store – a trader operating an online sale of products or services, whose offers are presented in the Service, regardless of whether it has entered into an agreement with the Operator.
- Affiliated Entity – an Online Store or other entity that has entered into an agreement with the Operator concerning the presentation of offers, advertising, affiliate cooperation, or data integration within the Service.
- Product – goods or services presented in the Service.
- Offer – commercial information about a Product originating from an Online Store.
- Price History – a record of changes in the price of a Product over time, collected by the Operator as part of price monitoring, presented for informational purposes only.
- Price Alert – a service consisting of sending e-mail notifications when a selected Product reaches a price indicated by the User.
- Recommendation System – the Operator's algorithm determining the order in which Offers are presented in the Service, which may be periodically modified by the Operator to improve the quality of the Service. Detailed rules governing its operation are set out in the “Offer Ranking Rules” document, available in the Service.
- Affiliate Link – a link to an Online Store's website containing a tracking identifier, the use of which may result in the Operator receiving commission for referring the User or for a purchase made by the User.
III. Types and Scope of Services
3. Services provided by the Service
- The Service allows: searching for products, comparing product prices, presenting offers from online stores, navigating to the websites of online stores, creating lists of favourite products, using Price Alerts, and receiving a newsletter upon giving appropriate consent.
- The Service may present sponsored content, advertisements, and promoted offers originating from Affiliated Entities. Paid content is clearly marked as “sponsored” or “promoted” in accordance with applicable unfair competition law.
- The Service may use Affiliate Links. Information about the affiliate nature of any cooperation is disclosed in accordance with applicable law.
- The Operator may receive remuneration from affiliate partners, Online Stores, Affiliated Entities, or other entities for referring a User to an Online Store's website or for actions taken by the User after navigating from the Service.
- The order in which offers are presented is determined by the Recommendation System, which may take into account: the price of the Product, delivery costs, availability of the Product, popularity of the offer, quality data, and advertising cooperation with stores. The detailed and current rules governing the Recommendation System are set out in the “Offer Ranking Rules” document, available in the footer of the Service and under the “Ranking Rules” tab.
- The Operator may periodically modify the rules of the Recommendation System, the methodology for creating rankings, and the manner of presenting offers in order to improve the quality of the Service, without the need to amend these Terms each time — while updating the “Offer Ranking Rules” document accordingly.
- The Operator may create and publish reports, rankings, statistical compilations, price analyses, and market studies based on data collected within the Service. Such data may be made available free of charge or for a fee under separate agreements.
IV. Data Sources and Price Monitoring
3a. Collection of product and price data
- The Operator collects information about products and prices from Online Stores in the following ways: manual monitoring — the Operator independently identifies products, assigns them to categories, and verifies the accuracy of the data; automated monitoring — the system retrieves publicly available information about products and prices from the websites of Online Stores, to the extent permitted by law and the terms of use of such websites; integrations with Affiliated Entities — such entities may voluntarily provide product data via XML feeds, APIs, or dedicated integrations under a separate agreement.
- Data obtained through automated monitoring consists exclusively of information that is publicly available on the websites of Online Stores. The Operator does not collect password-protected data, personal data of the stores' customers, or data protected by technical measures.
- The Operator does not guarantee uninterrupted monitoring of all products, stores, or product categories. The Operator may, at any time, commence, limit, suspend, or terminate the monitoring of selected products, categories, or Online Stores.
- The Operator reserves the right to remove, hide, or restrict the presentation of any offer, product, or Online Store, in particular in the event of: a breach of applicable law, receipt of a credible report concerning an irregularity, presentation of outdated or misleading information, infringement of the interests of the Operator or Users.
- An Online Store that does not consent to the presentation of its offers in the Service may submit an appropriate request to the Operator's e-mail address. The request should include information identifying the Online Store and the domain to which the request relates. The Operator will review the request within 14 days and inform the requesting party of the outcome. The Operator reserves the right to refuse removal of data where its publication results from applicable law or from the Operator's legitimate interest.
V. Nature of the Service and Limitation of Liability
4. Liability for transactions
- Price Ring is not a seller of the products presented in the Service and is not a party to any agreement concluded between Users and Online Stores.
- A sale agreement is concluded exclusively between the User and the chosen Online Store, on the terms set by that store.
- Price Ring does not participate in the fulfilment of orders, deliveries, payments, or complaint procedures relating to purchased products. Complaints regarding defective goods or improper performance of a sale agreement should be addressed directly to the relevant Online Store.
- The Operator shall not be liable for the inaccuracy, incompleteness, or factual inconsistency of data originating from Online Stores, Affiliated Entities, or publicly available sources of information, regardless of whether such data was obtained through manual monitoring, automated monitoring, or integration with a partner. The Operator shall also not be liable for the quality and safety of the products offered, the performance of transactions, or interruptions in the operation of the Service resulting from technical causes or force majeure.
- The Operator shall not be liable for the unavailability of Online Stores' websites, malfunctions in affiliate partners' systems, or the consequences of technical changes made by third parties, in particular changes to website structures that prevent the proper functioning of price monitoring or affiliate redirects.
- The Operator shall not be liable for purchasing decisions made by Users on the basis of information presented in the Service.
- With respect to entities that are not consumers, the Operator shall be liable only for damage caused by the Operator's wilful misconduct. With respect to Users having consumer status, the Operator shall be liable on general principles, including those arising from consumer protection laws applicable in the User's country of residence.
VI. Offers, Accuracy of Data, and Price History
5. Product information
- Data presented in the Service may originate from: Online Stores and Affiliated Entities under a cooperation agreement or product feeds, publicly available websites of stores as part of price monitoring, and manual monitoring carried out by the Operator.
- The Operator exercises due diligence to ensure the accuracy of the data presented but does not guarantee that such data is up to date or consistent with the actual real-time state of affairs.
- Information presented in the Service does not constitute a commercial offer, an invitation to enter into an agreement, or a guarantee of product availability. Only the information available directly on the website of the relevant Online Store shall be binding.
- The Price History presented in the Service is for informational and illustrative purposes only. It may be presented in the form of charts, summaries, or analyses and does not constitute purchasing advice or a guarantee of future price movements. The Operator does not guarantee the completeness or continuity of historical data — such data may be incomplete due to interruptions in monitoring or technical changes to stores' websites. The Price History does not constitute grounds for any claims against the Operator or any Online Store.
- Before making a purchase, the User should always verify the current price, availability of the product, and the terms of the offer directly on the website of the selected Online Store.
VII. Rules of Use of the Service
5a. User obligations and prohibitions
- The Service may only be accessed via a web browser or the Operator's authorised mobile applications.
- Automated use of the Service is prohibited, including in particular: automated data extraction (scraping, crawling, harvesting); the use of bots, scripts, or other tools for the mass collection of information from the Service; aggregating or otherwise using data from the Service within one's own services or products without the Operator's prior written consent; circumventing or attempting to circumvent the Service's technical safeguards, including CAPTCHA and rate limiting.
- Conducting penetration tests, security tests, or any other actions that may overload the Service's infrastructure is prohibited.
- The Operator may apply technical measures designed to detect and block automated extraction of data from the Service, including bot detection systems, request rate limiting, and user identity verification.
- The Operator reserves the right to block access to the Service without prior warning in the event of a serious breach of these Terms.
VIII. User Account
6. Account
- Creating an Account is voluntary and allows the User to: save favourite products, manage Price Alerts, and manage notification settings.
- Account registration requires providing an e-mail address and a password, and confirming registration via an activation link.
- The User is responsible for keeping their login credentials confidential and undertakes to notify the Operator promptly of any unauthorised use of their Account.
- The User may delete their Account at any time, which will result in the deletion of all related personal data, unless the law requires further retention.
- The Operator reserves the right to delete the Account of a User who breaches these Terms, following a prior request to cease the breach, unless the breach is of a serious nature.
IX. Price Alerts
7. Price Alerts
- A User may activate a Price Alert for a selected Product without the need to register an Account, by providing an e-mail address and accepting these Terms.
- The agreement for the provision of the Price Alert service is concluded upon clicking the activation link sent to the provided e-mail address and remains in effect until cancelled by the User or until the Operator ceases to provide the service.
- Notifications are sent exclusively by electronic means (e-mail). The Operator does not guarantee detection of every price change or the timing of delivery of a notification, in particular in the event of interruptions in monitoring or delays in mail infrastructure.
- The User may cancel a Price Alert at any time by clicking the deactivation link included in the e-mail notification or via Account settings.
- An unconfirmed e-mail address is promptly deleted after 72 hours from registration.
- The purpose of processing the e-mail address in connection with the Price Alert, the legal basis, and the data retention period are described in the Privacy Policy available in the Service.
X. Newsletter
8. Newsletter
- The newsletter is a service provided electronically and is free of charge.
- Subscription requires providing an e-mail address and confirming the subscription via an activation link. Failure to confirm results in deletion of the data after 72 hours.
- The newsletter may contain informational, advertising, and commercial content, including offers from the Operator's business partners — only upon the User's separate consent to receive marketing communications from such partners.
- The User may unsubscribe at any time by clicking the deactivation link included in the newsletter. Unsubscribing takes effect immediately.
XI. Intellectual Property Rights
9. Copyright and database protection
- All elements of the Service, including its name, logos, graphics, interface, layout, and software, are protected by law.
- The database of prices and products compiled by the Operator is protected by law. Extraction of a substantial part of the contents of this database is prohibited. The repeated and systematic extraction of even insubstantial parts of the database, where such extraction results in the reconstitution of the whole or a substantial part of its contents, is likewise prohibited.
- Copying, downloading, aggregating, or otherwise using data presented in the Service without the Operator's prior written consent is prohibited.
- Trade names, logos, trade marks, and designations of manufacturers and Online Stores are the property of their respective owners and are used solely to identify products, offers, and their sources.
- The use of the name “Price Ring”, its logos, graphic materials, or other designations of the Service in a manner that may suggest cooperation, partnership, or endorsement by the Operator, without the Operator's prior written consent, is prohibited.
- Any infringement of the Operator's intellectual property rights entitles the Operator to demand that the infringement cease, that its effects be remedied, and to seek damages on general principles.
XII. Complaints
10. Complaints
- Every User has the right to lodge a complaint regarding matters relating to the functioning of the Service.
- Complaints may be submitted by e-mail to contact@bluewom.com or in writing to the Operator's correspondence address: 103 Blundell Avenue, DN35 7RH Cleethorpes, United Kingdom.
- A complaint should include: the complainant's details, a description of the issue, and the date on which the issue occurred.
- The Operator will review a complaint within 14 days of receipt.
- Complaints concerning the quality of products purchased from Online Stores should be addressed directly to the relevant Online Store.
- Complaints that do not contain information allowing the issue to be identified may remain unresolved following an unsuccessful request for clarification.
XIII. Personal Data
11. Personal data
- The data controller for personal data processed in connection with the use of the Service is the Operator.
- Detailed rules concerning the processing of personal data, including purposes of processing, legal bases, and data retention periods for individual services (including Price Alerts and the Newsletter), are set out in the Privacy Policy available in the Service.
- Data is processed in accordance with applicable law, including the GDPR and, to the extent applicable to the Operator as a company established in the United Kingdom, the UK GDPR and the Data Protection Act 2018.
- Users have the right to access their data, rectify it, erase it, restrict its processing, transfer it, object to its processing, and lodge a complaint with the supervisory authority for data protection competent for the User's place of residence.
- Where services are provided by entities established outside the European Economic Area, personal data may be transferred outside the EEA in accordance with the terms set out in the Privacy Policy.
XIV. Technical Requirements
11a. Technical requirements
- The technical requirement for using the Service is having a device with internet access and an up-to-date web browser supporting HTML5, CSS3, and JavaScript.
- Full functionality of the Service requires cookies to be enabled. The use of ad-blocking software may cause the Service to display or function incorrectly.
- The Operator informs Users that data transmission technology used on the internet does not fully guarantee the confidentiality of stored and transmitted information.
XV. Final Provisions
12. Governing law and final provisions
- As the Service is available and directed to Users in numerous European countries, matters not governed by these Terms shall be governed by the law of the Operator's place of establishment (England and Wales), provided that, with respect to Users having consumer status, the mandatory consumer protection provisions of the law of their country of habitual residence shall apply where such provisions afford more favourable protection.
- The Operator agrees to participate in out-of-court consumer dispute resolution proceedings to the extent required by the law applicable in the User's country of residence.
- Any disputes not resolved out of court shall be subject to the jurisdiction of the courts competent for the Operator's place of establishment, subject to the rules on jurisdiction applicable to consumers in their country of residence.
13. Amendments to the Terms
- The Operator reserves the right to amend these Terms for important reasons, including: the need to adapt to changes in the law, a final court judgment or decision of a public administration authority, the need to expand the functionality of the Service, or changes to the technical conditions of service provision.
- Amendments to these Terms are published in the Service together with their effective date. Amendments shall not infringe rights already acquired by Users.
- Continued use of the Service after the publication of amendments constitutes acceptance of the amended Terms.